IAA Big Idea Challenge

In 2022, I participated in the IAA Big Idea Challenge representing the University of Canberra along with 4 other students. This national competition allows undergraduate students to work on a live client brief and compete against each other. This year the client was an up-and-coming dating app called Ziinkle.

I was the lead copywriter and assistant strategist for the project and worked closely with our lead strategist to complete the situation analysis, target audience insights, creative brief, marketing communications strategy, creative story, creative executions, budget, schedule and measurement. My key roles throughout this included copywriting, researching and editing, as well as creative input where required.