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Aeroplane Jelly
Project Type /
Print Ad
Date /
2022
Role /
Lead copywriter and strategist
In 2022, I was part of a team that created a print ad for Aeroplane Jelly. I was the lead copywriter and strategist and developed headings and copy.
The objective of the ad was to relaunch Aeroplane Jelly to young Australian families and make it an attractive and fun choice for Aussie kids as a standalone treat.
The big idea behind this ad was 'Aeroplane Jelly is an easy way to bring a world of imagination to the table.'
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